Creator guide
Creator media kit vs. link-in-bio page: what each one should do
A public link page helps a broad audience find the next destination. A media kit helps a potential partner evaluate the creator. They overlap, but they serve different decisions.
The short answer
Use a link-in-bio page as the public mobile front door and a media kit as a focused partnership document or page. Link to the media kit only when partnership inquiries are a priority.
01
What belongs on the public link page
Feature the creator identity, latest work, main website, important social channels, newsletter, releases, bookings, and a partnership route when relevant.
02
What belongs in the media kit
Include a concise positioning statement, audience and channel information, selected work, collaboration formats, contact details, and verified performance data you are comfortable sharing.
03
Avoid turning the bio page into a pitch deck
Most visitors do not need partnership details. Keep the public page focused and link to a separate kit or inquiry destination for people who do.
04
Keep both current
Update current work and launches frequently. Review partnership facts on a regular schedule so old audience numbers, contact details, and examples do not create confusion.
Questions
Can a link-in-bio page be a media kit?+
It can include a partnership link or a few proof points, but a dedicated media kit is usually better for detailed collaboration information.
Should a media kit be public?+
That depends on the creator. A public kit is easy to access, while a request-based kit gives more control over detailed information.
What analytics belong in a media kit?+
Use accurate, current figures that help a partner evaluate fit. Clearly label the time period and source, and avoid unsupported performance claims.
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