Analytics guide
The link-in-bio metrics worth paying attention to
Analytics should answer a small set of operating questions: Are people arriving, what do they choose, and does the page make the next step clearer over time?
The short answer
Track page views, clicks by destination, click-through rate, subscriber captures, and changes over time. Use those signals to reorder, rename, or remove page content.
01
Page views establish the baseline
Views show how often the page loaded. They are useful for comparing traffic periods, but they do not tell you whether visitors found a useful next step.
02
Clicks show what visitors wanted
Review clicks for each link, video, product, or social destination. Consistently ignored items may be poorly labeled, badly positioned, or unnecessary.
03
Click-through rate adds context
Divide destination clicks by page views to compare performance across campaigns with different traffic volume. Use the same definition consistently when reviewing trends.
04
Use data to simplify
Analytics are most useful when they lead to a page change. Move high-intent destinations up, improve vague labels, and remove expired or unused links.
Questions
What is a good link-in-bio click-through rate?+
There is no universal benchmark because traffic sources and page goals differ. Establish your own baseline, then compare similar campaigns and time periods.
Do link-in-bio analytics replace website analytics?+
No. Link-page analytics explain what happened on the routing page. Website or commerce analytics should measure behavior after the visitor reaches the final destination.
How often should I review the data?+
Review it after meaningful campaigns and on a regular weekly or monthly cadence. Avoid reacting to small daily changes without enough traffic.
Keep reading